Why Graphic Design + UX…

I've held a deep passion for Graphic Design since I can remember, and to see it become my reality is truly a dream come true.

Throughout my career, I've had the privilege of exploring the vast and exciting realms of Graphic Design. From crafting captivating visual identities to devising powerful marketing strategies, creating engaging advertisements, curating publications, designing packaging, coordinating photoshoots, and even mastering the art of Through-The-Line Branding, I can confidently say, "I've done it all."

But I find, it's not just about creating beautiful designs; it's about understanding the needs, desires, and behaviours of the users who interact with those designs. By incorporating in-depth user research and user testing into my work, I aim to bridge the gap between aesthetics and functionality, to create seamless and delightful experiences that truly resonate with people.

I'm excited and fuelled by the belief that every great design should be rooted in empathy, intention, and the ultimate goal of making a positive impact on the lives of those who engage with it.

I'll continue to push boundaries, break barriers, and shape experiences that leave a lasting impression.

I believe that previous campaigns, advertisements, promotional events, and branding initiatives could have achieved a significantly greater impact if we had taken the crucial steps of conducting user and market research from the very beginning.

While we always had a clear understanding of our target audience during the design process, it dawned on me that we may have missed out on a golden opportunity by not directly engaging with them. Have we ever truly asked them about their wants, needs, preferred timings, and desired methods of engagement?

Furthermore, in the aftermath of launching sales events, have we ever taken the time to thoroughly analyse why we may have fallen short of our target goals? It occurred to me that gathering feedback directly from our users—the very individuals we were trying to reach—could provide invaluable insights into areas for improvement.

Moving forward, I am committed to embracing a user-centric approach and incorporating comprehensive research practices into our projects. By doing so, I can almost ensure that my designs, branding strategies and creative solutions not only captivate but also genuinely connect with my audience.