SENIOR DESIGNER.
Specialising in Brand, Campaigns, Strategy, Digital & UX
Melbourne-based Senior Designer and Art Director with 17+ years of experience creating purposeful brand, campaign, strategy, digital and visual communication across agency, FMCG, automotive, entertainment and not-for-profit environments.
Design that connects strategy, creativity and people.
I bring together creative strategy, visual design, art direction and UX thinking to solve communication challenges and create meaningful audience experiences.
From brand identity and integrated campaigns to digital experiences, UX/UI, publications and corporate communications, I work across the full design process — from concept development and visual direction through to production and delivery.
combining creativity, empathy, and technical skill to craft
accessible, visually compelling designs that connect and engage
TOOLS
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Figma
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Photoshop
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Illustrator
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InDesign
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WIX
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Miro
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Google Workspace
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Teams
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Microsoft Office
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Trello
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Slack
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Canto
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Chat GPT
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DaVinci
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Google Analytics
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HotJar
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Asana
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Acrobat
DESIGN SKILLS
Research
User Research
Insights and Personas
Affinity Mapping
Competitive Analysis
Comparative Analysis
User Journeys
User Flow
Information Architecture
Card Sorting
Usability Testing
Exploration
Brainstorming
User Personas
Design
Branding
Digital & Print Design
Brand Building
Wireframing
Sketching & Ideation
Visual Communication
Story Telling
Design Systems
Art Direction
Prototyping
Conceptualising
Colour, Layout & Typography
Photography & Photo Editing
Soft Skills
Communication
Problem-Solving
Creative Strategy
Punctuality
Leadership
Teamwork
Project Management
Curiosity
Adaptability
Empathy
Time Management
Proactive
User Advocacy