The Clubhouse Golfing - Mobile App

  • TEAM

    4 Participants

  • CLIENT PROJECT

    Client : The Clubhouse

  • TIMELINE

    3 Week Sprint

  • MAIN DELIVERABLES

    I actively participated throughout every phase of this client’s project

    My main responsibilities included:

    User interviews | Competitive / Comparative analysis | User Journey / Experience Mapping | Sketching | Mid Fidelity | Prototyping | Overseeing high fidelity prototyping phase

 

Walk through of the prototype

 

 Would you play a round of golf with strangers?

 Overview

The Clubhouse App kicked off in early 2020, and grew their user base to just shy of 26000. (Average daily users of 1800). Over the last couple of years it’s found that most of their users are inactive and the decrease of users got the founders to realise some pretty big shortcomings when it came to the onboarding and more importantly the connect feature that was the main inspiration for developing this app in the first place.

This app was developed with the main intention to connect like-minded golfers, and have them set up a round of golf together, eliminating random match-ups or imposter syndrome for solo players paired up with strangers.

Problem

So why were users not using this app to connect with other golfers?

What did they need to connect?

Challenge

To create a way for golfers to use the full extension of this application. Through previous research done by the client, they found that most users didn’t know what how and where to find the different features this app had to offer. So creating an on-boarding experience that is easy to navigate and understand, grab new users’ attention to sign up and secure full knowledge of all the features available to them, would be one of our main areas to focus on. But also evolving the connect feature to a point where users felt comfortable to connect with strangers, get to play more courses with members they don’t know and set up t-times more frequently with less effort.

Discover + Define

We had to dive in right away, getting to know our users. We had some assumptions that overall playing golf with strangers was not something golfers would find any interest in or that they always go play with friends or family and play local courses.

Furthermore, we conducted user research, competitive / comparative analysis to really understand the pain-points.

We drew up a user journey for each of our personas, really dived into our problem statement and some possible solutions.

“ I’d like to know more about this new guy before I invite him for a full round of golf at my club, I mean, my reputation is on the line…”

Design + Deliver

We set up a Design Studio with our clients (founders of The clubhouse) and done a Crazy 8 exercise, where we had to all individually sketch basic ideas of how we thought we’d solve the

We put together a more linear user flow and started wire framing by sketching out each frame. This was followed with medium fidelity prototyping, so get some user tests done. After 5 usability tests, we faced some clear pain-points in our onboarding’s navigation and complexity in our copy, which left customers confused of direction and functionality.

Conclusion

Our team worked very well together, and having a project plan on Trello definitely helped us stay on track with tasks and responsibilities within our given timeframe. Effective communication was something we had to maintain throughout, especially when we had some of our team go through illnesses and personal problems. This pulled us together and inhibited trust and reliability and the ability to switch tasks and get the project done in the best possible way.